EXPLORATIONS

Overview

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This self-initiated project was a deep dive into the expressive side of design—an opportunity to experiment freely with composition, form, and type without the limitations of a brief. Each poster in the series explores a different visual theme, allowing space to test unconventional layouts, gradient work, and dynamic visual balance. The goal was to push beyond the clean constraints of client work and develop my own visual language.

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My Role

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I created every aspect of the series—from concept development and visual experimentation to final execution and layout. I used the project as a platform to explore both digital and analogue processes, combining structured typography with expressive abstract elements. The goal was to refine my design instincts and expand my creative confidence across multiple visual directions.

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The Brief

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There was no formal brief—this project was built around creative freedom. It was about exploring what design can communicate without relying on words or client goals. That said, I approached it with structure: each visual had to convey a distinct mood or idea, using only form, texture, and type. It became a way of studying how visuals alone can carry meaning.

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Challenges

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The biggest challenge was finding cohesion while deliberately working across different styles. Some pieces leaned heavily into minimalism, while others embraced noise, distortion, or motion. Maintaining consistency without limiting creative direction required a lot of iteration. I also focused on achieving balance—making compositions that felt intentional, not accidental.

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Solutions

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I approached each design as its own creative puzzle. Inspiration came from music, architecture, and found objects—anything that could trigger a visual starting point. I limited the colour palette across the series to maintain unity, using contrast, scale, and typography as tools for visual storytelling. Each piece evolved through trial and error, with close attention paid to hierarchy, spacing, and rhythm.

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Tools Used

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• Adobe Photoshop
• Adobe Illustrator
• Procreate
• Hand-drawn sketching for concept planning

Results

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This project became a core part of my portfolio, helping me not only sharpen my visual design instincts but also define my personal design style. It led to freelance enquiries, social engagement, and valuable feedback from other creatives. Most importantly, it reminded me that good design isn’t always about solving problems—it’s also about asking questions and creating space for curiosity.

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