KeyProgress faced the challenge of having minimal brand identity, which made it difficult to create cohesive and engaging content. This lack of a clear voice or style hindered the firm’s ability to connect with its target audience and stand out in a competitive market. Additionally, as a startup, they struggled to establish an online presence that could effectively attract and retain clients.
To address these challenges, I developed a consistent tone and style that aligned with the firm’s vision and values, creating a unified brand identity. I also strategically planned and scheduled content over several weeks to maintain relevance and professionalism. This approach helped build trust with potential clients, enhance the firm’s visibility online, and establish a strong foundation for long-term growth in the competitive accounting industry.