KeyProgress

Client

Kate

Project type

Graphics

Project YEAR

2024

KeyProgress

KeyProgress is a Birmingham-based accounting startup seeking to establish its online presence and build brand awareness in a competitive market. With minimal brand identity and a lack of engaging content, the firm faced challenges in attracting new clients and standing out from competitors. The project aimed to develop a consistent and professional online presence that aligned with the startup's vision and goals, ultimately setting the foundation for growth.

The Impact

While this project was primarily a creative exploration, the principles applied—clarity in messaging, strategic use of visuals, and a focus on user engagement—are integral to driving conversions and generating leads. By understanding how design influences behavior,
I was able to create work that not only resonates visually but also aligns with the goals of effective communication and audience retention. This project reflects my commitment to design that is both artistic and impactful, bridging the gap between creativity and measurable outcomes.

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The Challenge

KeyProgress faced the challenge of having minimal brand identity, which made it difficult to create cohesive and engaging content. This lack of a clear voice or style hindered the firm’s ability to connect with its target audience and stand out in a competitive market. Additionally, as a startup, they struggled to establish an online presence that could effectively attract and retain clients.

The Solution

To address these challenges, I developed a consistent tone and style that aligned with the firm’s vision and values, creating a unified brand identity. I also strategically planned and scheduled content over several weeks to maintain relevance and professionalism. This approach helped build trust with potential clients, enhance the firm’s visibility online, and establish a strong foundation for long-term growth in the competitive accounting industry.

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